28 June 2019

Groupe Renault inaugurates its new Romanian headquarters “Renault Bucharest Connected”

  • “Renault Bucharest Connected” is Groupe Renault’s new decision-making centre in Romania. 3,200 employees have been brought together in a building that houses the new Design Centre and also the engineering and tertiary functions.

  • The decision-making centre was inaugurated on 28 June in the presence of Romanian Prime Minister, Viorica Vasilica Dancilă, Thierry Bolloré, Groupe Renault’s CEO, Laurens van den Acker, EVP Corporate Design and Gaspar Gascon-Abellan, Deputy EVP Engineering.

  • Twenty years after the privatisation of Dacia, “Renault Bucharest Connected” signals a new era in Groupe Renault’s development. As the cradle of Dacia’s commercial success and, more broadly, of the Global Access range, this centre will continue to design models for the global market.


On 28 June, Groupe Renault inaugurated its new Romanian head office, known as “Renault Bucharest Connected”, at a ceremony presided over by Viorica Vasilica Dancilă, Romanian Prime Minister, Thierry Bolloré, Groupe Renault’s CEO, and in presence of Laurens van den Acker, EVP Corporate Design and Gaspar Gascon-Abellan, Deputy EVP Engineering.


Bringing teams together to benefit future models


After the takeover of Dacia by Renault twenty years ago, in 1999, the various activities of Groupe Renault’s technical centre in Romania (Design, Engineering, Sales and other tertiary functions) were located at five different sites. Those activities have all contributed to the commercial success of the Global Access range and its best sellers: Sandero and Duster.


The new name, “Renault Bucharest Connected” – chosen by the employees – highlights the interactions facilitated by bringing all the staff together at a single site and the introduction of new digital resources. This new way of working will ensure greater efficiency and effectiveness in the design and development of future Groupe Renault models, and will help reach the goals set out in the Drive The Future strategic plan.


A new Design Centre with greater resources


The new Bucharest Design Centre is considerably more spacious and benefits from greater resources (such as milling machines and paint booths). The thirty or so employees (designers, model makers, digital modellers, etc.) of various nationalities (Romanian, French, Ukrainian, Moldovan, etc.) will continue to draft and design vehicles for the global market.


To mark the inauguration of the new Bucharest design centre, the design staff showed off a creation based on Duster and clearly styled for adventure! Duster is one of the Group’s iconic models and has enjoyed worldwide success with more than 2.8 million units sold under the Renault and Dacia badges since the first generation was launched in 2010.


Bringing the design and engineering teams together at one site will allow smoother and more effective communication on the projects under development.


Laurens van den Acker, EVP Corporate Design

Thanks to Bucharest teams, models of our Global Access range, with their robust and attractive styling, are enjoying success across the world. As our R’GENERATION design centre in France, the Bucharest centre is bigger, more spacious and brighter. It is equipped with the latest digital technologies, and having the engineering teams on site will be a real advantage when designing models at the highest level of quality.

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